Page 35 - OHKF_Gerontech_report_en
P. 35

Overview                                                  •  Section 1.2 will focus on how to provide specific support to    1
                                                                            gerontech start-ups.
               The “supply-side” of the gerontech ecosystem refers to    •  Section 1.3 will focus on how to improve the import and
               organisations and individuals that design, create, and supply      export flow of gerontech products and services in and out of
               gerontech products and services to consumers. As identified in      Hong Kong.                                               Supply-side
               our first report, suppliers face numerous challenges. For example,
               there is limited public funding for start-ups (Gap 9); Hong Kong’s   1.1 User Feedback
               gerontech market remains small (Gap 15); and there are no
                                                                         One of the key findings from our research is the lack of
               testing grounds or easy way to access user feedback (Gap 13).
                                                                         possibilities for suppliers to get reliable access to user
               Yet, compared to 2017, our survey reveals that while stakeholders
                                                                         feedback. As Figure 9 illustrates, user feedback is critical to
               believe there have been some improvements related to supply-side
                                                                         every stage of product development. User feedback is especially
               challenges, there is still much that can be done to further improve
                                                                         important to gerontech because many elders and persons
               the situation.
                                                                         with disabilities have specific health or social needs; as such,
                                                                         gerontech is an industry where products need to be particularly
               Given Hong Kong’s general gerontech ecosystem expansion
                                                                         user-centric. This need is particularly exacerbated by the fact
               in recent years, there has been a corresponding increase in
                                                                         that most product developers will be younger people who will
               the quantity and quality of gerontech suppliers. As a result of
                                                                         not have much first-hand understanding or experience of elders’
               this market development, there is a need to further differentiate
                                                                         and PwDs’ user needs.
               between different types of suppliers to better determine their
               corresponding challenges and opportunities. In particular, we
                                                                         Therefore, the lack of opportunities to obtain user feedback in
               need to differentiate between global versus local organisations,
                                                                         early stages will lead to the design of user-unfriendly products;
               as well as between companies of different size. This is because
                                                                         lack of user feedback in the middle stages will lead to the
               these different types of organisations have varying types of
                                                                         manufacturing of user-unfriendly and ineffective products; lack of
               support needs, which we will highlight throughout this chapter.
                                                                         user feedback following the purchasing of products will lead to
                                                                         inability to create better future versions of the product. As such,
               This chapter consists of three sub-sections:
                                                                         our recommendations will discuss potential ways to provide user
               •  Section 1.1 will focus on how to provide all suppliers with
                                                                         feedback across the different stages of product development.
                  more opportunities for user feedback to help with the
                  enhancement of gerontech products throughout the product
                  development cycle.
                                                                                                                                         33
   30   31   32   33   34   35   36   37   38   39   40