Page 101 - Arts Innovation Report_2022_May11

此前的章節，我們已闡明了內容創作及開發的重要性。在這一 Preface
前 言
前提下，建立宣傳、傳播及促進交流的內容平台亦同樣重要。
In the previous chapter, we have established the importance of content CH. 1
第一章
creation and development. Building on this, it is equally important to have
infrastructures that contain, promote, disseminate and trade these contents. CH. 2
第二章

CH. 3
眾所周知，現在大數據和知識產權是全球熱話，並在 Big data and IP are hot topics in the global discourse, with observable 第三章
features in cultural policies around the world. Governments are
各地文化政策中佔一席位。不少政府都在計劃建立文
making plans to build cultural data repositories for data collection CH. 4
化數據資料庫，作數據收集與分析用途，協助制定公
and analyses, which would better inform decisions in public 第四章
共政策及業界市場的商業決策。而文化 IP 交易平台
policymaking as well as in the private sector. Trading platforms for
（包括版權）作為促進文化出口，甚至提升文化軟實
cultural IP such as copyright are also gaining momentum as a way of CH. 5
力的一種方式，也正在蓬勃發展。
facilitating cultural export and even boosting cultural soft power. 第五章
正如學者 Michael Keane（2019）所言：「對比過去任 As aptly written by the scholar Michael Keane (2019), “the way to
何一刻，藉數字化使文化『走出去』是現在最明顯且 activate the “going out” mission now seems to be more than ever
必然的路徑。」而這當中的數碼建設，若能加以正確 digital”. These digital infrastructures, if properly harnessed, can be
instrumental contributors to Hong Kong’s aspirations of becoming a
應用，將為「十四五」規劃中，建設香港成為國際文
hub for international cultural exchanges and regional IP trading
化藝術交流中心和區域知識產權貿易中心這兩個願景
centre as per the 14th Five-Year Plan.
作出重要貢獻。
Section 3A of this chapter first discusses the opportunities of
本章第 3A 節將首先討論如何利用數據，為文創產業
harnessing data for the CCI, before proceeding to Section 3B that
創造機遇。在進入第 3B 節前，我們也將探討建立線
examines the significance of building online cultural IP trading
上文化IP 交易平台的重要性。我們會參考不同經濟體 platforms. We will be drawing insights from comprehensive cultural
的文化大數據計劃及版權交易平台，從中選取具啟發 big data plans and existing copyright platforms from different
性的案例作研究分析。 economies as case studies.

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