Page 102 - Arts Innovation Report_2022_May11

第 3A 節：利用數據助力文創產業發展 ― 中國內地及台灣的文化大數據計劃
Section 3A: Harnessing data for the CCI—plans to construct cultural big data
repositories in mainland China and Taiwan

大數據正滲透着社會各方面，其中亦包括文創產業。 Big data is trickling into nearly all aspects of society, including the CCI.
文化數據其中一個功能是記錄文化資產，這包括存放 One type of cultural data documents cultural assets. This includes
information on the cultural goods stored in public archives, museums,
於公共資料館、博物館和圖書館中的文化資訊，以及
and libraries, as well as creative digital assets from record labels, film
來自唱片公司、電影公司和其他機構等的創意數碼資
studios, and other organisations—mainland China’s national cultural
產，而中國內地的國家文化大數據建設正正體現了這
big data infrastructure is one manifestation of this. Another type of
個功能。另外一種文化數據則反映了觀眾的文化消費
cultural data reflects audience behaviour. Cultural organisations may
習慣。文化機構會收集表列數據、網絡數據或文字數 generate tabular data, network data, or textual data that captures their
據，用作了解他們的觀眾，例如有目的地收集和分析 relationship with audiences. For instance, the number of audiences at a
一場演出的觀眾人數、社交平台的瀏覽數據和觀眾反 performance, social media statistics, audience feedback, can all be
饋等資訊。這種做法有助增進與觀眾之間的連繫、衡 purposefully collected and further analysed to help broaden
量文化價值，甚至激發更多的創作性實驗（Mateos- connections with audiences, measure cultural value, and even
encourage greater creative experimentation (Mateos-Garcia,
Garcia，2014）。台灣的文化大數據計劃正好能夠體
2014). Taiwan’s cultural big data programme is a manifestation of this.
現這一點。
Artists and organisations have begun tapping into the potentials of
文化創意工作者及機構均已開始發掘數據的潛能，以
data to enhance artistic practices, understand audiences, and improve
此提升藝術創作、了解觀眾和改善營運情況。若使用 operations. When used carefully and appropriately, data can become
得當，數據便能提供新見解，成為強大的分析工具。 a powerful tool to surface new insights. Data can help cultural
數據能夠幫助文化機構更深入地了解自身運作及觀 organisations gain a deeper understanding of themselves and their
眾，並協助政策決策者制訂更多有效的策略。 audiences, as well as assist policymakers develop more effective
strategies.
中國內地及台灣這兩個經濟體正是以此為目的，展開
Both mainland China and Taiwan are two economies embarking on
了文化大數據建設。同時，他們視大數據作建立具有
cultural big data projects for these purposes. They see big data
競爭力的數字經濟核心，因此文創產業的大數據基礎
infrastructures for the CCI as part of a wider policy agenda that
建設亦是發展數字經濟的一部分。
positions big data at the core of building a competitive digital economy.

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