Page 3 - Arts Innovation Report_2022_May11_Summary

數字文化策略
Digital Culture Strategies

數字化為文化交流與貿易帶來許多新機遇，驅使世界 The emerging possibilities of digitalisation in cultural exchange
and trading have led to the recalibration of policies by many
各地政府對其文化政策作出相應調整。去年，內地相
administrations around the world. In the past year, the Mainland has
繼出台了多份藍圖，以規劃及推動文創產業「數字
published multiple blueprints that emphasised “digitalisation” and
化」和「產業化」的進程。其中不乏具體任務和績效
bolstering “industry-building” within the CCI, setting out clear
指標，包括培育 100 個以上的線上演播節目、沉浸式
performance indicators and concrete steps, such as the short-term
體驗項目和數字藝術體驗場景，以及建設十個國家對
goals of incubating more than 100 online productions, immersive
外文化貿易基地等，希望實現中國於 2035 年成為文 projects and digital art installations, as well as setting up at least ten
化強國的目標。 national bases for foreign cultural trading to make China a cultural
superpower by 2035.
再舉例，英國自從於 2018 年發布《數碼文化藍圖》
後，已建立了國家級機構，專門培育具備沉浸式敘事 The UK, for instance, since the release of its initial Culture is Digital
blueprint in 2018, has paved the way for the establishment of a
能力的創意人才，為數碼轉型鋪路。
national institution aimed specifically at building capacity in
immersive storytelling for the UK’s creative workforce.
新冠疫情下，此發展趨勢更加明顯。2021 年，南韓
政府撥款 1,139 億韓元（約 7.96 億港元）用以發展
Amidst the pandemic, this trend has become more apparent. In 2021,
文化科技，旨在打造「文化內容」出產強國（韓國文 South Korea allocated KRW 113.9 billion (approx. HKD 796 million)
化體育觀光部，2021）。台灣也於近年成立專門機 to develop cultural technology across the board, with the aim to
構，透過推進文創產業數碼轉型，向世界推廣台灣文 become a major cultural content powerhouse in the world (MCST,
化品牌，並且大力投資以區塊鏈為主導的網上平台， 2021). Similarly, Taiwan has recently established a dedicated agency
to promote its cultural brand to the world through championing
促進文化內容授權與交易（台灣文化部，2020）。
digital transformations, and is now investing heavily on blockchain-
led platforms that facilitate cultural contents licensing and
trading (MOC, 2020).

4