Page 127 - Arts Innovation Report_2022_May11

事實上，就文化IP 貿易而言，政府一直有為文創產業 Indeed, as far as cultural IP trading goes, the Government has Preface
admittedly organised some of the largest physical events that involved 前 言
舉辦大型貿易活動。例如香港國際影視展可說是
IP trading opportunities for the CCI. Hong Kong FILMART, for
香港、甚至是亞洲最大型的年度電影及電視內容市
51 example, is Hong Kong’s—and arguably Asia’s—largest annual CH. 1
場，一直有不錯的成績。 另一個例子是每年一度的
marketplace for film and TV content trading, and has shown 第一章
香港國際授權展，當中包含角色、設計、動畫和時裝 51
demonstrated success. Another example is the annual Hong Kong
內容的貿易。香港國際授權展被認為是授權交易的強
International Licensing Show (HKILS), where characters, designs, CH. 2
大推動者，匯聚了眾多企業和公司，每年都促進了可 animation, fashion contents are traded. HKILS is deemed a strong 第二章
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觀的商業配對。 然而，這些實體活動都有一定的局 facilitator of licensing transactions, gathering a large community of
限，最明顯的局限是所有交易均受到時間和地點的 businesses, and facilitating a promising number of matchings each CH. 3
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限制。 year. However, there are obvious limitations to physical events. A 第三章
most notable one, is that transactions are restricted by time and
隨着線上線下混合模式的興起，以及由於新冠疫情而 place. CH. 4
舉辦的網上活動成為新常態，我們嘗試尋找香港有否 第四章
With the rise of hybridised modes and the new normal of digitally-
由政府主導的網上知識產權交易平台。我們的研究顯
held events over physical due to the pandemic, we looked for any
示，的確有由政府主導的網上大型交易及資訊平台， CH. 5
government-led digital platforms for IP trading. Our research shows 第五章
即亞洲知識產權交易平台。此平台於 2013 年推出， there is the Asia IP Exchange (AsiaIPEX), a government-led online
以「加強國際性知識產權交易」和「促進香港成為亞 portal and database established since 2013, with the aims of
洲知識產權交易樞紐」為目標。平台由香港貿易發展 “strengthening international IP trading” and “becoming Asia’s IP
局創立及管理，目前收集了全球 28,000 項可交易的 trading hub”. Developed and managed by the Hong Kong Trade
知識產權清單，清單分為四個類別，分別有專利、版 Development Council (HKTDC), it assembles 28,000 tradeable IP
listings on four types of IP from around the globe—patents,
權、商標和註冊設計。
copyrights, trademarks, and registered designs.
然而，我們發現亞洲知識產權交易平台同樣在對外文
Again, we find there is no articulate strategy, mandate, or policy
化貿易上，並沒有明確的策略或政策目標。
goal on pushing for foreign cultural trade on AsiaIPEX.

51 2021香港國際影展吸引了來自81個地區的7,000多名觀眾，促成了近2,200部影視內容的推廣和發行。過去兩年，香港國際影展轉為網上舉行，為業界人士在新冠疫情之下，提供了線上內容交易和會面的
平台（香港貿易發局，2021）。
FILMART 2021 attracted over 7,000 attendees from 81 regions, and facilitated the promotion and distribution of nearly 2,200 film and TV contents. For the past two years FILMART took place online, providing a virtual
content trading and meeting platform for industry players during the COVID-19 pandemic. (HKTDC, 2021).
52 2021香港國際授權展吸引了來自47個地區的250多家企業，並促成了1,200多個企業配對（香港貿易發局，2021）。
HKILS 2021 attracted over 250 businesses from 47 regions, and facilitated over 1,200 business matchings (HKTDC, 2021).
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