Page 73 - Arts Innovation Report_2022_May11

新局需要將 內容創作及開發 納入文創產業藍圖中的首要行動 Preface
前 言
項目之一。本章視傳統藝術形態和現代創意表達為「內容」，

並將知識產權（IP）開發的概念應用於討論當中。 CH. 1
第一章
Promoting content creation and its development has to be one of the first CH. 2

action items in the new bureau’s imminent blueprint for the CCI. This chapter 第二章
considers both traditional art forms and modern creative expressions as
CH. 3
content, and applies the notion of IP creation and development to the 第三章
discussion.
CH. 4
第四章
本章分為兩節。第 2A 節將探討傳統內容（如粵劇等 This chapter is split into two sections. Section 2A explores how
traditional contents (such as ICH, like Cantonese Opera) can be CH. 5
非物質文化遺產）如何以內容創作的形式得以煥發活
reinvigorated as a form of content creation. Section 2B discusses 第五章
力。第 2B 節將討論當代文化內容如何以內容開發的
how modern creative contents can be further developed and adapted
形式，從一種創意媒介改編或轉化至另一種媒介（即
from one creative medium to the next as a form of content
是將原創作品，如書籍改編成電影或其他形式的創作
development (e.g., the process whereby an original work such as a
過程）。
book is adapted into a film or other various formats).
我們能從相關政策文件中找到與這些概念相對應的部 We are able to find relevant policy documents that corresponded
分。2A 部分將以內地的《「十四五」藝術創作規劃》 with either of these notions. In Section 2A we begin with the
（文旅部，2021）作起點，此規劃指明要從傳統藝術 Mainland’s 14th Five-Year Plan for Artistic Creation (MCT, 2021), which
stipulated a clear mandate of creating new content from traditional
形態當中發掘與創作新內容。而在 2B 部分，我們將
artforms. In Section 2B, we delve into details of Taiwan’s Creative
深 入 了 解 台灣 的 內 容 開 發 專 案 計 畫（文 策 院，
Content Development Programme (TAICCA, 2020), which is a series
2020），當中包含以促進創意作品的內容和 IP 發展
of funding initiatives dedicated to facilitating the content and IP
為主的一系列資助計劃。
development processes of creative works.

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