Page 116 - Arts Innovation Report_2022_May11

第 3B 節：打造「文化 IP」數碼交易平台，助力文化「走出去」
Section 3B: Building Digital Cultural IP Trading Platforms for Culture “Going Out”

現在我們將集中探討促進文化IP 交易的數碼建設。如 We now move onto infrastructures that facilitate cultural IP trading.
As mentioned, the 14th Five-Year Plan promulgated the development
上文所述，「十四五」規劃中提及支持香港建設成為
of Hong Kong into a regional IP trading centre. This positioning can
區域知識產權交易中心。而這一定位與打造香港成為
go hand in hand with the mandate to develop Hong Kong into a hub
中外文化藝術交流中心的定位相互連繫，知識產權與
for arts and cultural exchanges between China and the rest of the
文創產業關係緊密，使這兩個定位交疊。
world, as the interdependence between IP and the CCI naturally
brings the two together.
本節將進一步討論知識產權，尤其是版權，以及為何
版權是促進文創產業商業活動的核心。從南韓和台灣 This section expands on the technicalities of IP—specifically
的案例研究，可證明結合數據庫和交易功能的網上平 copyright—and why it is at the core of commercial activities in the CCI.
台對於促進創意作品的商業利用，發揮着關鍵作用。 Case studies from South Korea and Taiwan further demonstrate to us
that online platforms which combine database and trading functions
何謂 「文化 IP」？ are crucial to facilitating the commercial exploitation of creative works.

“Cultural IP”: How is IP relevant to the CCI?
根據世界知識產權組織，知識產權是透過人類智慧所
創造出來的，如發明、文學和藝術作品、設計及符號
According to the World Intellectual Property Organisation, IP is the
等（WIPO，2017）。知識產權建基於創意，所以保
creations of the mind, such as inventions, literary and artistic works,
護知識產權便是保護創意。承認及保護創作者的知識
designs, and symbols (WIPO, 2017). IP stems from creativity and so
產權可以為他們帶來經濟收益之餘，亦能激勵他們繼 the protection of IP protects creativity. Protecting and recognising
續創作。 the IP rights of individual creators can engender economic gains and
incentivise them to further create.

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