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產業化 Industry-building PREFACE
前 言
「產業化」是另一項核心要素，亦可理解為文化內容 Industry-building, which can also be understood as the
commercialisation of cultural content, is the other core theme
的商業化。此處指以市場為主、植根於產業思維的
identified. This refers to strategies that are market-driven, self- CH. 1
政策。例如，發展方向 4 要求推動文化與商業深度 第一章
sustainable, and rooted in industry-based thinking. Strategic Focus 4,
融合，並特別提及要打造一批匯聚藝術表演、閱讀
for instance, mandates the integration of culture and business, and
分享、觀影體驗等消費業態的文化商業體，促進企業 specifically mentions the cultivation of a substantial batch of cultural CH. 2
結合文化與科技，以創作新型內容。具體而言，發展 enterprises which integrate technology with culture in deriving 第二章
方向 5 中的行動綱要也指明要鼓勵龍頭企業整合資源 new content forms across immersive art performances, online
reading, or streaming services. More concretely, action items from CH. 3
來提升影響力，繼而帶動產業，培育具備強競爭力的
Strategic Focus 5 are about leveraging the resources of core, leading 第三章
文化人才和新型文化企業。
cultural market players to upscale the industry and groom a batch
of cultural conglomerates that are competitive for the future. CH. 4
建設方面，發展方向 2 和 6 都強調了文化交易平台的
第四章
作用，以促進文化內容的交易及推廣國際文化交易。 In terms of infrastructure, the role of cultural trading platforms is
此舉措旨在發掘文化內容在區域和國際上的商業價 emphasised in Strategic Focus 2 and 6, as ways to facilitate cultural CH. 5
值，並希望以此促進文化交流和貿易活動，這為我們 content trading and to promote foreign cultural trade. This not only 第五章
reifies the policy’s anchorage towards exploiting the commercial
的文化決策提供了有用的見解。
value of cultural contents regionally and internationally, but is also a
useful reference for policymaking on facilitating cultural exchange
下文中，表 2 總結了文旅部於 2021 年4 月發布的
and trading activities.
《「十四五」文化和旅遊科技創新規劃》的內容。此報
告只抽取與文化相關的部分，規劃構想如何利用各種 Table 2 below summarises contents from 14th Five-Year Plan for Tech
科技應用來促進文化及創意發展，因此十分值得參 Innovation in Culture and Tourism issued by the MCT in April 2021.
考。下文摘錄了四個具體政策領域，包括：（1）設立 Even though our report scope concerns the portion for culture only,
this paper proves a most useful reference on how technology can be
文化和旅遊科技創專項項目；（2）強化文化和旅遊科
leveraged, anchored, and applied in different ways to boost cultural
技研發和成果轉化；（3）加強科技創新型人才培養；
and creative development. Four selected policy areas are extracted
（4）加強文化和旅遊理論研究和智庫研究。
below, namely: 1) setting up special tech programmes for culture and
tourism; 2) strengthening R&D and commercialisation in culture and
同樣，我們能從中提取兩大主題：數字化和產業化。
tourism; 3) cultivating talents for tech innovation; and 4) strengthening
theory-based research and think tank studies on culture and tourism.
Again, we are able to derive two key motifs: digitalisation and
industry-building.
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